They also forgot to mention the lack of side effects and positive choice that kava provides.
I agree that mass media attention is bad for kava right now. We don't need the law of supply and demand increasing our already expensive kava, and we don't need Big Pharma (see kavasseur main page) paying any more attention to kava than they already are. They are holding kava at customs to make business difficult for kava retailers. It obviously encroaches on their dangerous anti-anxiety, and to a point, anti-depressant drugs.
Edit: I want to clarify by saying that I think some media attention is good. Kava doesn't need a superbowl ad, however, I learned about kava on the Travel Channel show "Tribal Life". I think kava should be shared with all who need it. I try to introduce my friends to it.