I'm gonna blindly say it's probably legit. I looked it up on yelp and the only review of it (as an actual store) mentions the Kava. It appears to be a little mom-and-pop specialty store geared toward indians and fijians. So, my guess is that the owner is an Indo-fijian transplant and knows what's good. I have a little local Samoan specialty store in my area that sounds pretty similar and the Kava they sell is serious business! 27$ per pound. (this place was temporarily called 'kumars island market' at one point too)